003. FOCUS: “Epping Flooring” – Part 1

Search Query: “Epping Flooring”
Google Maps Ranking: #17
Google Search Ranking: #49

https://www.google.com.au/search?q=Epping+Flooring
Date: 12/03/2024


Currently at #17, VSupply is ranked far too low in the Google Maps results.
At first glance, the metrics of third ranked “Karma Flooring” are not too far ahead. They have the same amount of reviews; the difference being that their rating is at 4.9 stars instead of 4.7. To get this third spot is not out of reach.

A top 3 spot there is far more valuable than even the fourth ranking as it has a very prominent location on the search page.

Now, VSupply already surpasses the fourth place “Floors R Us” in the metrics. Their rating is down at 4.3 stars (12 reviews).
Presumably then, the reason that VSupply is not ranking higher is that the Google Business Profile is not listed as a “Flooring Store”.
“Flooring Store” needs to be added as a secondary Business Category.

Instructions on how to do can be found in the next post.

 
 
 

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